1. Introduction
- Meet your PlayKit coach Julia, expert in scaling consumer apps from 0 to 10k MRR and beyond.
- Learn how this handbook will transform your social media approach, turning viral moments into downloads and revenue.
2. Let’s Get Started: Laying the Foundation
- Start strong by setting up your accounts to maximize reach and conversion opportunities. Learn how to create brand profiles that capture attention and drive action.
- Learn how to train the algorithm to show your content to the right audience before you start posting. Warming up your profiles is essential to getting your posts in front of the right people.
✅ Checklist for setting up TikTok and Instagram accounts
✅ Step-by-step guide for engaging with target audiences
3. Developing Your Winning Strategy
- Learn how to crack a repeatable social strategy that works specifically for your niche. Discover which formats go viral in your space and how to recreate them for your brand.
- Learn how to measure success beyond views—discover what metrics matter most and when to adjust your strategy.
✅ Includes real-world examples of viral videos and the exact formats used to get 1M+ views.
✅ Framework for finding and replicating viral trends in your space
✅ Tips on hashtags, emojis, and phrases to incorporate into your content to maximize engagement
4. Understand How to Define Success
- Learn how to define what “success” looks like beyond just views. From likes to comments and shares, we’ll teach you what really matters for long-term growth and when to pivot if things aren’t working.
✅ Guidance on how to iterate content based on performance data
✅ Tips for identifying product-content fit based on audience feedback and engagement
5. Converting Views to Downloads
- Learn the subtle strategies that drive acquisition without turning off your audience.